Eurobest

Because You Don't Always Drive

TBWA\STOCKHOLM / AUDI / 2019

Film
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The new Audi A6 has 39 safety features to protect you in every imaginable way. But it doesn't only protect the driver, it also protects pedestrians, cyclists, other cars etc.

This film shows, in a surreal way, that the Audi owner is protected when she drives it, but also when she chooses other means of transportation.

Because owning a car doesn't mean that you always use it, though few car brands seem to recognize that in their twisted view of the world.

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