We created a fun, engaging piece that replicates the intense scratching that comes with eczema and dermatitis. ‘Scratch cards’ were placed in pharmacies, so that they were found by young women while they were looking for an answer to their eczema and dermatitis. Prolonged and excessive scratching on the card would reveal that the solution to the scratching is Becoderm-C Flare-Up. These cards were also inserted into young women’s beauty and fashion magazines.

Restricted with a minimal budget to launch Becoderm-C Flare-Up, the client was thrilled to have an innovative and attention-grabbing piece in a cluttered market. What’s more, pharmacy orders and uptake exceeded expectations at a very early stage in the campaign launch.