Cannes Lions

Becoming Mr. Guaran T

MCGARRYBOWEN, Chicago / MARRIOTT FAIRFIELD INN & SUITES / 2016

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How do you show people that Fairfield Inn & Suites will do whatever it takes to make things right for their guests? You hire the most unlikely new employee to enforce their new 100% guarantee: Mr. T.

First, he needed some training... OK, a lot of training. We documented his progress through a series of online videos and shared them out on Fairfield and Mr. T’s social channels. Then, we put him to the test and surprised real guests at a real Fairfield Inn & Suites.

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