Spikes Asia
M&C SAATCHI, Sydney / VINNIES / 2016
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Young kids often talk to inanimate objects around their home. For example, they’ll say ‘hello’ to their television, or ‘good night’ to their toothbrush. This radio spot uses this simple insight, along with the intimate voice of a little girl to communicate a powerful message: there are thousands of women and children in Australia whose home is their car.
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