Cannes Lions

Bedtime stories

FOREVER BETA, London / BARNARDO'S / 2021

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Overview

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Credits

Overview

Background

According to a University of Oxford study, an increase number of children in lockdown are struggling with mental health, suffering from stress, unhappiness and worried about the future.

Idea

So to bring a little hope to their bedsides, we decided to write them a bedtime story in aid of children’s charity Barnardo’s.

“There’s a place where there’s no pandemic” is a bedtime story created and distributed to children all over the UK and other countries. It turns ordinary situations from a pre-pandemic world into extraordinary moments through beautifully hand drawn illustrations.

Execution

A simple book using black and white illustrations, capable of creating an elegant balance between the seriousness of the pandemic and the happy and hopeful scenarios that kids need to imagine when they go to bed, instead of the worries they are constantly facing.

It is a book about this magical place where there’s no pandemic

A place where the things once so mundane are turned into dreamy situations

It’s a story of hope after a year of worry to remind our kids that better times will come.

All proceeds were to help Barnardo’s (believe in children) and their work with vulnerable children..

Outcome

The book has been distributed in more than 15 countries

Selling more than 3 thousand copies and still counting.

Helping to support more than 350.000 kids

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