Cannes Lions
THE BANK, London / PERONI NASTRO AZZURRO / 2014
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This ad immerses consumers into the unique way in which Italians embrace and enjoy the warmest months of the year. Through the playful and charming personalities of a group of stylish Italians during their summer together in Bellagio (Lake Como), this film highlights and celebrates what makes Spring and Summer, so passionate and so wonderfully unique in Italy.
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