Campaign Objectives: This content can be downloaded from general web sites or from the Mahou site itself in which there is a special section. The aim is to circulate the interactive film from one mailbox to another (viral marketing), the internauts themselves being the content's judges and distributors. The film also takes you to the site where there is a section in which you can continue to participate and get to know the characters better.What is this?: "Los profesionales" is in itself a question. Whether interactive advertising will follow the path of entertainment, risk or invocation. Whether the advertisers who follow a traditional, conservative line of communication in the offline world, will continue taking risks in the online world. "Los profesionales" is an interactive mini-film in which you can make decisions and participate in the story. And, hopefully, the answer will be yes.