Cannes Lions

BEER

BASSAT OGILVY, Barcelona / CRUZCAMPO / 2011

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Overview

Entries

Credits

OVERVIEW

Execution

Cruzcampo decides to take a ball from Madrid, the capital of Spain, to South Africa, host of the 2010 World Cup.The ball travelled 7,993 km with the help of 2,356 volunteers in 64 days. The ball was delivered to the national coach on behalf of all the Spanish supporters.

Outcome

It was the most watched World Cup promotion and increased sales by 25%.

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