Objective:Deepen and extend the new TV-commercial to increase campaign and brand impact.Concept:H.E.L.L.O. was built up in stages. First, it showed sights of preparations for a secret mission. What was it about? The launch of the commercial explained it. Heineken is searching for life on another planet. In a Spot The Alien challenge on the website people could search the planet for aliens. This search for extraterrestrial life continued offline. In several bars 'aliens' left mobile barcodes, which could be scanned and collected with a mobile phone. Target audience:Adults, primarily men in the age 20-35.