Amy Winehouse was the main attraction of Summer Soul Festival in Sao Paulo. Our insight was to take a ride in the personality of the singer and ad some pepper with the question: will she go to the show? As the sponsors we were worried about the audience. Thinking about it, Antarctica Sub Zero decided to lend a hand for fans of the singer and created Winehouse Insurance Antarctica Sub Zero, a service that guarantees a happy ending for her fans in any circumstance: they could win tickets to see Amy's show at the best place in Anhembi, or, if Amy did not appear, they were gifted with an exclusive Antarctica Sub Zero refrigerator.

In just three days, more than 3 million impact on the network Boo-Box, with records of tweets (167% higher) and retweets (570% higher) in the vehicle.