Cannes Lions

BEER

DDB VILNIUS, Vilnius / SVYTURYS / 2006

Film
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Description

Just like every other nation in the world, Lithuanians like to brag about their bravery, how beautiful Lithuanian women are, how much people in Lithuania love their land, etc. As a true national brand, the Švyturys beer devotes its advertising to praising Lithuanian values, but with its own perspective on things.

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