Cannes Lions
MOTHER TONGUE, Moscow / EFES / 2004
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National football team sponsorship Stary Melnik Beer ad based on the story about Russian hero Ivan Susanin who in 1613 misled Polish Army to impassible swamp, where they all vanished.
Stary Mlnik gives a hint how to win Euro'o4 in Russian style - to have Ivan Susanin in the team.
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