Cannes Lions

BEER RETAILER

DEEPEND LONDON / INTERBREW / 2001

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Interbrew appointed Deepend to brand and deliver a website to support and promote their latest online venture - a website, aimed at the beer appreciating student community, that offers entertaining content, pub guides and beer brands exclusively to students. Deepend created a distinct and strongly branded space that provides thirsty students with a tangible and credible experience that adds value to the brand by offering a more complete service that the users would go out of their way to return to. Site design and content appeals to the spirit of hedonistic abandon and comraderie that characterises the leisure pursuits of many a student lives. The interface engages the user in the brand and content through a clean uncluttered interfaced that affirms the importance of friendships and fun. Only strictly relevant information is allowed on the site and as such everything revolves around enhancing the social experience of drinking with friends, from games to pub reviews. Please note: due to unforseen technical difficulties, the website is currently being moved to a new host and should be live within two weeks.

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