Cannes Lions

BEER (THULE)

GOTT FOLK McCANN-ERICKSON, Reykjavik / VIFILFELL / 2003

Awards:

1 Shortlisted Cannes Lions
Film
1 of 0 items

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Description

Beautiful WomenPrimarily a TV campaign (11 TV ads), the concept focuses on the Icelander's tendency of exaggerating their achievements when talking to foreigners; most beautiful women, best athletes – best beer!

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