Task:Launch the new Beetle to bring the spirit of the original Beetle to the 21st century. We wanted people to forget about the New Beetle launched a decade ago for its cute, not cool, girly image. The 21st Century Beetle was to be as iconic as the original one, more masculine, more sporty, more dynamic.Idea:To create a new icon, another icon had to be destroyed: the vases used in the New Beetle as reminiscence to the past and the flowers as a symbolism for the hippie generation of the 1960s.Solution:Using the creative power of destruction, we filmed the killing of vases full of flowers in slow motion. And thus beautifully declared the end of the past and the beginning of a new future.