As Sun As Possible is an interactive, multi-faceted campaign for Volkswagen's new Beetle Cabriolet. Tired of winter, we sent six talents on a road trip in Hawaii, where they participated in many sun-related activities. For their journey, we created an extensive website that includes a blog posts, fun videos of their adventures, beautiful photos, and a competition to win a Hawaiian road trip. In just two weeks, we received over 600,000 views and created a discussion with over 130,000 likes and comments across all social media platforms. We hope to continue spreading the feeling of endless summer ASAP.