Cannes Lions

Before That

PRIMO, Buenos Aires / NIKE / 2020

Film

Overview

Entries

Credits

Overview

Execution

The film inspires the new generation of young athletes to pursue their dreams, even if they seem crazy. The campaign relates the barriers that women have to break down to have access to sport and achieve their goals.

Similar Campaigns

12 items

Nike: Play Inside

WIEDEN+KENNEDY, Portland

Nike: Play Inside

2020, NIKE

(opens in a new tab)