Interdisciplinary mixture of art and technology- It was designed to be a more immersive and iconic outdoor experience by embracing architectural mapping and 4D stereoscopic creative to show the birth of world's best jewellery brand. 6 months of Creative process was aligned with architectural mapping and the engineering process, carefully crafted with the shape of architectural venue. This splendid performance started with transforming 145M x 47 M X 60M building into a gigantic blue box that symbolizes Tiffany & Co. It was not just about rendering creative, but also needed to embrace the beauty of building itself, creating an unmatched brand experience beyond art and technological integration. All the process was managed by us except the projector supplier.

The event was covered by numerous influential media and created a strong viral buzz internationally due to its artistic value. From the business perspective, the Tiffany Beijing launch was amazingly successful and million dollar collection sales were achieved. The outdoor performance was considered a most splendid and unique event in the Tiffany blue book viral event history. A quote from one VIP visiting the spot, “It is beyond advertising. It’s more like a one off outdoor show in Vegas and it’s crafted well with brands.”