This spot is part of a campaign of several spots to communicate the launch of the new gum Sensations, a new product with three layers of gum. Two layers of one flavor and one of another. The spot is conceived to communicate the product’s novelty with a fun story where of the three protagonists, two end up being the same and the other different. We made use of the analogy between the protagonists and the product to install the novelty introduced by the product under the concept: Two the same and one different.