Cannes Lions

BELGISCH OLYMPISCH INTERFEDERAAL COMITÉ

FAMOUS BRUSSELS, Brussels / BOIC / 2009

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Overview

Entries

Credits

Overview

Execution

The best way to have youngsters keep their dream was to help keep it for them. We recorded their Olympic dreams and promised that we would confront them with it again in 4 years time. After all, if there's one person you don't want to disappoint, it's yourself. All the youngsters had to do, was go to the website, switch on their webcam and answer a few questions about their dreams and motivations.The recorded movies were locked. In 2012 all the young people that saved their dreams, will receive a unique code to unlock their movie, and thus be confronted with the promise they made to themselves years ago.

Outcome

In a matter of few weeks more than 40.000 people came to see the potential medal winners. It will take a couple more years to discover if they succeeded.

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