In China, around 20% people suffer from the symptoms of lactose intolerance; they can’t drink any milk even if they like to. Xin Yang Dao’s non-lactose milk gives the opportunity to those consumers to enjoy drinking milk.

We didn’t choose traditional production house because we think we needed a creative studio for perfect execution, including illustration on belly and CG work during postproduction. Our TV commercial is so different from other dairies' TV commercials in China that we are able to bring a fresh brand image which is functional and refreshing to the consumers.

Th recent U&A study shows:

- 80% consumers think the brand as a functional milk;

- Brand awareness (unaided) increase to 45% from 15% in 3 months;

- Sales revenue increase 35% in 3 months (by client’s sales report).