Cannes Lions
LANFRANCO & CORDOVA, Lima / HOCHSCHILD MINING / 2019
Overview
Entries
Credits
Background
In November 2018 we were invited to present our company at London’s Market Capital. An event that gathers the most powerful mining investors who shape the future of the mining world.
This event is extremely important for our country, considering that mining represents over 60% of Peru’s national income.
This is the Ad we showed at the event, that 31 million Peruvians haven’t seen; but it helped sustain our Country’s economy.
After the event, Hochschild became the top of mind mining company listed in the
London Stock Exchange. Generating an unprecedented increase in stock value of 34%.
Execution
Cinematography is the most important aspect of this film as we needed to present our company to the world as real as it is to be there, the film really transports you to the world of mining in way a mining company haven't done it before
We capture this world of mining as real and raw as it is, waiting for the right moment to get the better light and the right weather conditions, making it look as real, dramatic and hard as it is to be there; with difficult weather conditions like snow and little oxygen as locations in Arequipa reached above 4 thousand meters over sea level.
We only had 78k to produce this film at so complicated conditions.
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