Cannes Lions

Beneath The Surface

LANFRANCO & CORDOVA, Lima / HOCHSCHILD MINING / 2019

Film
Film

Overview

Entries

Credits

Overview

Background

In November 2018 we were invited to present our company at London’s Market Capital. An event that gathers the most powerful mining investors who shape the future of the mining world.

This event is extremely important for our country, considering that mining represents over 60% of Peru’s national income.

This is the Ad we showed at the event, that 31 million Peruvians haven’t seen; but it helped sustain our Country’s economy.

After the event, Hochschild became the top of mind mining company listed in the

London Stock Exchange. Generating an unprecedented increase in stock value of 34%.

Execution

Cinematography is the most important aspect of this film as we needed to present our company to the world as real as it is to be there, the film really transports you to the world of mining in way a mining company haven't done it before

We capture this world of mining as real and raw as it is, waiting for the right moment to get the better light and the right weather conditions, making it look as real, dramatic and hard as it is to be there; with difficult weather conditions like snow and little oxygen as locations in Arequipa reached above 4 thousand meters over sea level.

We only had 78k to produce this film at so complicated conditions.

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