Cannes Lions
PUBLICIS MEXICO, Mexico City / PURINA / 2011
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Purina has a very successful dog food brand called Beneful that's focused on offering great quality ingredients to your dog.Why? Because we know your dog, we know what he loves and we know that for you he's not just a pet, he's a family member.
But it doesn't matter how much Purina knows and loves dogs, because being completely honest, even Beneful recognizes that nobody knows your dog better than you. Yes, nobody.
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