Social media is a major part of our lives and what we do and share on it is a reflection of ourselves, like being the first to post news on sports or other amazing discoveries. We created Berocca Social Booster – A desktop widget that picks up the latest contents from the coolest sites in the world and let’s you post it instantly on your Facebook wall. On the widget, you can customize the genre of news you like and when you ‘Boost’ your Facebook page, you’ll also receive useful facts about the product and other funny compliments.

Password: berocca

Given our target audience spends a large part of their time in front of the computer, a desktop widget is the perfect medium to create a daily reminder for the product and consumption. The idea was born from a relevant social media insight which makes the widget extremely useful for the audience. The widget also dispenses product information about Berocca Boost to educate our audience of its benefits. Executed with a fun and charming tonality, it appeals to this audience and makes Berocca relevant for them.

The Berocca Booster achieved more than 15,000 downloads within the first week of launch.

More importantly, each download received an average of 3 boosts a day which helped achieved the brand's objective of being a daily reminder.