Cannes Lions

BEST BUY IMAGINARY MOVIE PROMOTION

SPACE150, Minneapolis / BEST BUY / 2005

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This sitelet helped catapult Best Buy's in-theatre advertising by creating a website that extends the humour of the retailer's imaginary movie trailer. With an interactive game, video clips and downloadable ringtones, we created a media-rich website that attracted more than 2.7 million visitors in only three months. Interest generated through viral marketing and on-screen advertisements made www.pumpupthemovie.com a huge success.

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