Cannes Lions

BEVERAGE

JEHNUDE, Bangkok / THAI BEVERAGE PUBLIC COMPANY / 2011

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

Challenge the consumer to open up their minds to try the new soda brand by using fresh ideas to demonstrate how fizzy it is.

Outcome

During the first month of the campaign, sales volumes increased from 200,000 to 1,000,000 bottles of Chang Soda, mostly in nightclubs around the billboard area. Chang Soda received free PR and made the market leader, Singha soda, take notice of us.

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