It all started with Dita Von Teese, a perfect match with the premium and sexy image of Perrier. In order to offer more than just a limited edition, an online experience was created. We asked Dita Von Teese to tease on social networks a month before the launch of PerrierByDita. During all summer, the Perrier Mansion was a blast. It was such a success that we launched a second chapter in December, with a new room in the Mansion. And to make it even more connected with the trendsetters audience, we released a mobile version of the Mansion via iAd.

Both chapter 1 and 2 of the Perrier Mansion have generated excellent results: –More than 800 000 unique visitors.–6 minutes spent on average on the website.–1,5 million video views on YouTube.–More than 4000 media and blog fall out–Over 30000 fans on Facebook.–+7 pts image on the « trendy » and « modern » itemsThe iAd generated an extraordinary level of engagement:- Time spent on the iAd above 2 min which is 2 times the iAd average.- A click rate of 1,85% which is 10 time the average click rate on traditional web-banners.