Pepsi sent out an open call to Canada asking people why they think they should be crowned the Ultimate Pepsi Superfan. Submissions came in various forms: words, photos and videos. From this list of 330 submissions, Pepsi narrowed it down to the top 10. From there, we gave them the proper tools to build out an Artist Shrine that conveyed their passion for their favourite musician. People from across Canada voted, and the top 2 were selected to battle it out on national TV to crown 1 winner in EN Canada, and 1 winner in FR Canada.

• Over $750,000 in unpaid media exposure• Over 3000 hours of user engagement online• Over 175,000 Google hits• Average time spent on site over 7 minutes• 7.54% click through rate on contest promotional ads• Total Visits: 90,662• Unique Visitors: 66,044• Total votes: 16,781• Total Submissions : 322• Total Impressions served via Online Advertising: 26 million• Over capacity studio audience for the finale• Local and international media coverage• Over 300 viewers submitted unique and entertaining user generative video entries in hopes of being named the Pepsi Superfan.