Cannes Lions

Beyonce - Formation World Tour

GOODCOMPANY, New York / PARKWOOD ENTERTAINMENT / 2017

Film

Overview

Entries

Credits

Overview

Description

We were tasked with producing the visual content for the Monolith. Over a 6 day shoot in the Los Angeles area we shot original content and then handled the post production. Besides editing the original content, we created mashups from Beyoncé’s Visual Album and Lemonade. This all served as the interstitial content used throughout Beyonce’s performance, which was comprised of the intro and the the films that played in between songs during the performance.

Execution

Our director created an epic opening to the show by discreetly filming Beyoncé nude, at times with an orchid in her mouth which was intercut with footage that included an eagle, explosion, hurricane, and an orchid opening.

The rest of the show’s interstitials comprised of other content we shot and edited or created with animation and visual effects. Our post team worked with the footage to spread around the Monolith/Cube in quite challenging ways. At one point we had to design the content to work with the actual screen splitting in half and opening. This demonstrates our use of shooting for the monolith (Beyoncé inside a glass case breaking the ‘wall’ of the monolith), the monolith splitting in half revealing the acrobat, overlays on top of IMAG (the live footage), as well as our unique use of creating interstitial content to lead into performances.

creating a ‘cinematic’ experience

For the Intro of Partition, a larger than life Beyonce appears on screen and sits down on a box. As she reaches down and raises her hand up the side of the box, a front section of the monolith opens and rises with her hand, revealing beyonce and her dancers who are in a mirror clad box inside of the monolith.

Outcome

The most iconic image from the tour was a shot from the show intro featuring Beyoncé with the orchid in her mouth. This image became the poster for the Formation World Tour.

"The monolith doesn’t so much demolish the fourth wall of performance as construct fifth, sixth and seventh walls, to play out further imagery.” The Guardian

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