Beyond Money, a sci-fi short film set in a dystopian future where you can buy and sell experiences stored in your memory. The film tells the story of Lucia and her search for the balance between money and experiences. And get the audience to think: what's worth more: experiences or money?

The story allows the bank to engage young people with a philosophical question about the value of money and experiences, which is what the product does through its financial and non-financial offers.

A 17 minute short film directed by a Spanish Academy of Cinema award recipient and starring Adriana Ugarte (star of the latest Almodóvar film).

The trailer was broadcast on different media platforms: cinema, television, online and audiences could even watch the full movie at the bank offices where they could then open an account (in person or online).

The film was screened at 14 Spanish cinemas, distributed on 5 television channels and was available on Spain's two main VOD platforms (where it scored better than blockbusters like ‘The Fast & The Furious 8’ and ‘Pirates of the Caribbean’.)

The film was screened at the main bank branches of 50 Spanish provinces.

- In the first two weeks we reached 35% of the recruitment target for the entire year.

- On opening day we managed to attract more than 10,000 millenials to the offices and the cinema.

- On the day of the premiere, #beyondmoney was the # 1 trending topic in Spain.

- At Movistar+, the main VOD platform in Spain, the users review average was 4.5 points out of 5. Better than Hollywood blockbusters (image attached)

- In the FilmAffinity "branded films" ranking, "Beyond Money" is above pieces as awarded as The Spanish National Lotterys' "Justino", the Nike's "Black Mamba" or even some of the BMW's episodes of "The Hire".

(The ranking: https://www.filmaffinity.com/es/movietopic.php?topic=839702&attr=rat_count&nodoc )

Additional information: in just 1 month, the campaign have reached 54% of recruitment target for the entire year.