Cannes Lions
DESIGN OR DIE, New York / NEW YORK TIMES / 2015
Overview
Entries
Credits
Description
The story of a couple with a 22-year age gap, Beyond Years details the pressures Tim and Sarah McEown had to overcome to make their relationship work.
With Tim’s heart attack highlighting the fact that as individuals they found themselves in “completely different circumstances”, what was about to happen next was make or break for their romance.
Execution
This film was created entirely by our director, he created the screen play, design and illustration as well as the animation and the edit.
The director wanted the warmth and human quality of cell animation, but given the circumstances (a single man team) he developed a series of techniques to mix, 3D animation (C4D), cut-out 2D animation (Adobe After Effects) and digital frame by frame animation (Adobe Photoshop) to reassemble the cell animation look.
The project was created in four weeks from beginning to end.
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