Porteur is a bicycle brand with a simple promise: For every bicycle sold, a UNICEF bike is donated to children in need – One for One. To create awareness for the concept we changed the perspective. For every Porteur bike waiting to be sold, there’s a kid in Africa who’s waiting for a bicycle.

We sent personal e-mails from impatient kids in Africa targeted to influential urban professionals. Not only did we highlight the great cause of buying a Porteur – we put a person behind it (and delivered a fun story to read together with your morning coffee).

In Africa the need for bicycles is estimated to tens of millions. One for One is the Porteur way to contribute. The strength of the campaign is the changed perspective. For every Porteur bike waiting to be sold, there’s a kid in Africa who’s waiting for a bicycle.

Over 80% responded by visiting the site or connected in some other way with Porteur.

Selected voices:

"Great initiative!"

"I was happily surprised to read your letter."

"Does it come in pink?"