This spot starts like a movietrailer of a new horror film (in the style of „Scream“). The sinister effect is supported by a sonore off voice, which warns the spectator about the luring dangers. Only towards the end the mistery is resolved: the mask which looked like a ghost is a modern bicycle helmet.

The message: Don’t let accidents end up in a nightmare. Wear a bicycle helmet. Suva and bfu, accident prevention.