LET'S START USING BIKES. Quito is a small city with short distances and everything is nearby. To incite this we have created a promotion with guerilla, flyers, P.O.P. where people who were fined for using their cars (a lot of people) could go to any of our stores and BIKESTOP WILL PAY FOR THE FINE by giving out a discount worth the value of it on any bike purchase.

The value of the ticket ($75) is between 10 and 15% of the value of any bike, which isnt a significant expense for the store. We had a great acceptance and appreciation by our audience, increasing sales by 27%.