Turn the iconic UNESCO Heritage Listed Cockatoo Island in Sydney Harbour into Bieber Island and host a one off Justin Bieber concert for 2,000 fans and broadcast it live across TV and Radio.

Ferry winners to a secret location for a live and once in a lifetime performance by Justin Bieber.

With confirmation of Justin’s Bieber coming to Australia only 3 weeks before his arrival, we set high ambitions for this feat.

Nobody had ever held a concert at Cockatoo Island before, so the very top of the to-do list was to convince local Government to let us convert it into a pop paradise.

The production saw 21 barges across two days loading-in marquees, bathrooms, catering and two outdoor broadcast studios for separate networks.

We then brought together Sydney’s #1 breakfast radio show and Australia's #1 Breakfast TV show, to broadcast their programs live and under the united banner of #BieberIsland.

Brands worked with media partners to activate a 'call-to-win' mechanic as well as customer-focused competitions across Twitter, Facebook and Instagram.

Winners were invited to take one of 10 ferries from a range of locations in Sydney.

Over 1.7 Million phone call entries

#1 trending hashtag Australia wide nationally

Over 100,000+ tweets using #BieberIsland

Over 30,000+ pieces of content shared by major news, blogs, fans and media

Mediacom valued Justin Bieber’s trip to Australia at a total of $7.5 million

Radio partner's most successful promotion EVER

As a result:

Justin Bieber shoots to #1 achieving his first Australian #1 with ‘What Do You Mean?’

‘Purpose’ debuts #1 on the ARIA Album Chart and is now TRIPLE PLATINUM

Second Single ‘Sorry’ goes 5 X PLATINUM

Third Single ‘Love Yourself’ sits at #1 for 7 weeks and is now 5 x PLATINUM

Justin dominates the radio Airplay Charts with ‘What Do You Mean?’ and ‘Love Yourself’ both #1 Airplay Songs In Australia