Cannes Lions

BIFI ENERGY SALAMII

STUDIO FUNK, Dusseldorf / UNILEVER / 2010

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Overview

Description

For the launch of 'BIFI Energy' – a new mini-salami with Guarana and chili extracts – several traditional and popular German lullabies have been reissued. As a part of the launch campaign they show the effect of BIFI energy in the radio. Whether it is Heavy Metal, Punk or Techno, with BIFI energy nobody dozes off in any case.As a matter of course and to maintain the proper style the spots are only being broadcast between 6pm and 6am. Accordingly the internet page is only open at night as well.

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