Eurobest
HEIMAT, Berlin / BIFI / JACK LINK’S / 2018
Overview
Entries
Credits
Background
Situation The BiFi brand is known but not top of mind.
Brief The overall brief is to refresh and re-articulate BiFi in order to (re)-establish the brand in consumers repertoire of snacks.
Objectives: Rejuvenate the brand and increase penetration.