Cannes Lions

BIG BIG GUM

LEO BURNETT BRASIL, Sao Paulo / ARCOR & CO. / 2009

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

A mechanism installed inside a car and a bathroom, inflated and deflated large rubber balls, causing the impression that someone was inside blowing such a big bubble that it would be coming out of openings and windows.Watch the movie with the presentation and look at people’s reactions.

Outcome

People got curious and tried to find out how this was happening. Kids were amazed.

Similar Campaigns

11 items

2 Cannes Lions Awards
An Unexpected End

PROLAM Y&R, Santiago

An Unexpected End

2018, ARCOR & CO.

(opens in a new tab)