Cannes Lions

BIG BIKES CAMPAIGN

DENTSU JAYME SYFU, Makati City / YAMAHA / 2016

Digital Proof JPG
Digital Proof JPG
Digital Proof JPG
Digital Proof JPG
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Motorcycles is a huge and growing market in the Philippines -- more than half of total registered vehicles in the country. With this also comes the rise of motorcycle-related accidents. As leaders in the category, Yamaha Motors wanted to help promote road safety awareness.

Breaking away from the usual messages of promoting helmet-wearing (which has already made its way to legislation anyway), we wanted to focus on a message never before communicated by motorcycle brands. A safety feature already found in their models: headlights that automatically turn on, even during the day -- which hugely increase the visibility of riders.

Similar Campaigns

12 items

WhatsApp Race

WMcCANN, Sao paulo

WhatsApp Race

2023, CHEVROLET

(opens in a new tab)