Cannes Lions
TBWA\THAILAND, Bangkok / MCDONALD'S / 2019
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A big reminder that Big Mac has been around for more than 50 years and there’s nothing more original.
1968 captured numbers of delicious moments.
From science, music, movies, sports, to culture.
At the exact same year, the way we hold burgers was revolutionized… through the lens of
Big Mac.
Today, those legendary moments turned into heritage that we carry with simply Big pride.
And still counting on towards Bigger future.
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