The creative idea revolves around the Big Mac’s irresistible taste and charm. The Big Mac. We all know him. We all love him. We will drop what we’re doing once it has us in its grasp. Once you’re having a Big Mac, you can’t go back. And oh well, what the heck. What are you going to do? The Big Mac is bigger than you.

To convey our message in a cheeky and fun way, we came up with the concept of making a song out of it. Entertaining, catchy, humorous, and accessible to all.

For the ad, we wrote a two-minute, uplifting country song. The raspy, deep voice of the singer tells us a story through the lyrics. Accompanied by a catchy guitar riff, the man sings about the Big Mac in an accent hailing from the South of the United States. We end with an acoustic version of the McDonald’s sound logo.

The theme of the song’s lyrics: the Big Mac is bigger than all of us. It’s irresistible. We will drop everything and forget about anything if it gets a hold of us.

The campaign has just gone live at the moment of case entry and will be used during 2018. Therefore, no results are available yet.