Cannes Lions

Big Problems – Devil

Y&R SHANGHAI / COLGATE-PALMOLIVE / 2017

Supporting Images
Digital Proof JPG
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Big Problem Starts Small. Protect with Colgate before a small problem gets bigger.

Execution

We used 3D illustrations to give a sense of scale. The work was executed via outdoor and indoor posters.

Outcome

This campaign was launched late April. We do not have detail results yet.

Similar Campaigns

12 items

I'm Not Trash

WPP@CP, Singapore

I'm Not Trash

2023, COLGATE-PALMOLIVE

(opens in a new tab)