Cannes Lions
BLAB, Istanbul / ARCELIK / 2021
Overview
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Execution
We used a photorealistic 3D technique. We started to work on this ad just when the pandemic started, and restrictions were part of our reality. We were on a short deadline and working from home was new for all parties. We needed to work simultaneously with many parties and in a virtual environment which wasn’t something the teams were used to. This project wasn’t just creating a great 3D photorealistic image but to create a perfectly directed film and working on this project in a virtual world had its challenges. We out came them all and very happy with the results.
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