An animated film that shows bigFM plays music that makes you move and doesn't stop there...

We invented a game: In "Big Bucks Bill", Bill will pay your bills if you can convince him. First, we launched Bill’s private website and gave him profiles on hundreds of webpages. He left politically incorrect comments in other guestbooks. As people caught on, we let bigFM “discover” Bill as their new star. Later we brought him on-air and started a multichannel campaign, that made the "new bigFM" star come alive.

After only eight weeks, 36% of the target group in the bigFM transmission area know Big Bucks Bills. His prompted recall within the bigFM listeners even reached 60%. More than 300,000 page visits to the gaming site took place. bigFM received thousands of inbound calls – each generating revenue, while only 50,000 Euros of prize money had to be paid out.