Cannes Lions

Biggest Fear

PUBLICIS YORUM, Istanbul / RENAULT / 2016

MP3 Original Language
MP3 Translation
MP3 Original Language
MP3 Translation
MP3 Original Language
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Description

On both radio adverts we describe a horror story and make the audience feel that something will happen to the driver. The tension and fear increase during the spot and reach to maximum level when the drivers on a hill. Here we understand all horror figures were there because stopping on a hill was their biggest fear. Thanks to the hill holder system you won’t feel that fear anymore.

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