Cannes Lions

BILD SUNDAY NEWSPAPER

PUBLICIS HAMBURG / AXEL SPRINGER / 2006

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Overview

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OVERVIEW

Outcome

The response rate to the DRTV-commercial with Arved Fuchs is better than planned. The results are much better than they used to be with previous DRTV-commercials. BILD am SONNTAG had one of its most successful years.

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