The feature film, Billie Eilish - The World’s a Little Blurry, starts off with Billie Eilish in her present day fame. There are no sit down interviews, therefore we needed to find an alternative way in the trailer to clearly and quickly communicate with the audience. Inspired by our Apple ads that are driven by a fast paced track and authentic, matter of fact copy, we set out to create a primer — "Billie 101 in 101 seconds" — for those that are not familiar with her backstory.