Cannes Lions
OGILVY FRANKFURT, Frankfurt / IKEA / 2010
Awards:
Overview
Entries
Credits
Description
BILLY, the top-selling storage rack in the world, turned 30. After all, that’s a hell of a long time for a piece of furniture. Especially in fast-moving times such as these. And, what’s more, a good reason for a celebration.
Execution
The times are changing – BILLY remains the same. That is why we used BILLY storage systems and their contents to build the single numbers in order to create a clock which always shows the exact time of the day. So the user can see time passing in the shape of BILLY storage racks.
Outcome
After the first two weeks the screensaver was downloaded more than 2,000 times.
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