Cannes Lions

BILLY STORAGE RACKS

OGILVY FRANKFURT, Frankfurt / IKEA / 2010

Awards:

1 Bronze Cannes Lions
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Overview

Entries

Credits

OVERVIEW

Description

BILLY, the top-selling storage rack in the world, turned 30. After all, that’s a hell of a long time for a piece of furniture. Especially in fast-moving times such as these. And, what’s more, a good reason for a celebration.

Execution

The times are changing – BILLY remains the same. That is why we used BILLY storage systems and their contents to build the single numbers in order to create a clock which always shows the exact time of the day. So the user can see time passing in the shape of BILLY storage racks.

Outcome

After the first two weeks the screensaver was downloaded more than 2,000 times.

Similar Campaigns

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Role Models

H&M, Stockholm

Role Models

2021, H&M

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