“Billy’s Lemonade” tells the story of a young boy who sells his thriving lemonade stand to a holding company from New York. The film offers a satirical glimpse into the downsides of losing your agency independence as Billy is forced to make a slew of compromises to his business. The holding company forces Billy to raise fees, switch to pre-packaged lemonade powder and make cups 80% smaller. They even have him fire his sister, since she doesn’t “add value.” Eventually, all the compromises drive Billy’s clients away, business suffers and the holding company ousts Billy from his own lemonade stand. Learning his lesson, Billy starts a new independent lemonade stand with his sister, and wins his old clients back. The message, “Here’s to all the independents”, concludes the film.