The goal was to use an innovative media vehicle which transmits, by itself, that "feeling good" is women's lifestyle and that our proposal is part of it.The brand & slogan “Aligned with your living style” were exposed on the exercise cushions where women do their physical routine, while getting additional information from the mirrors, thus gaining more self-confidence when leaving the work-out class.

Sales success: during the first trimester beating competitor.An agreement was entered for the rest of the year. Negotiations to go on with this campaign over 2006 are under way.Our model became the gym image, giving gym classes exclusively to this chain as an added value for clients.